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Book Royal Oak: From Iconoclast to Icon
Book Royal Oak: From Iconoclast to Icon
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Book Royal Oak: From Iconoclast to Icon by Assouline
Description
Royal Oak: From Iconoclast to Icon traces how Audemars Piguet's Royal Oak caused a sensation when it was released in 1972, with its hand-finished stainless steel armor housing the finest self-winding mechanical movement of its era and shone around the world in the decades that followed. For the first time, steel was ennobled in the same way as gold. Inspired by the profound cultural, artistic and industrial changes of the 1960s and early 1970s, this forward-looking timepiece anticipated a more active yet relaxed lifestyle, while heralding the start of a new era of watchmaking high-end combining sportiness and refinement.
Although unusual at birth, the Royal Oak quickly found an audience among free-spirited young people, who recognized the watch's bold blend of technological advancements and ancestral craftsmanship. The Royal Oak has been a canvas for innovation ever since, engaging with art, music, architecture and sport. Today, a cultural artifact beyond watchmaking, the Royal Oak is an object of permanence in a world of obsolescence, embodying the creative freedom and youthful spirit of those who helped write its history.
The book presents the history of the Royal Oak from a broader cultural perspective, while highlighting new archival documents discovered by Audemars Piguet's Heritage department alongside exclusive testimonials from longtime friends of the brand. The animated narrative text is illustrated with images from six decades of groundbreaking history in art, architecture, fashion, music and culture, alongside the evolution of this pioneering watch beloved by designers innovative tastemakers and influential celebrities from around the world.
Continuing the Royal Oak's unique cultural journey, Bill Prince also gives voice to what he calls the "Royal Oak Generation," a group of watch connoisseurs who came of age after the watch's launch and whose the achievements reflect the global cultural movement that inspired it. This cohort includes Kevin Hart, Bjarke Ingels, Elle Macpherson, Mark Ronson, Serena Williams and Ning Zetao, to name a few.
Although unusual at birth, the Royal Oak quickly found an audience among free-spirited young people, who recognized the watch's bold blend of technological advancements and ancestral craftsmanship. The Royal Oak has been a canvas for innovation ever since, engaging with art, music, architecture and sport. Today, a cultural artifact beyond watchmaking, the Royal Oak is an object of permanence in a world of obsolescence, embodying the creative freedom and youthful spirit of those who helped write its history.
The book presents the history of the Royal Oak from a broader cultural perspective, while highlighting new archival documents discovered by Audemars Piguet's Heritage department alongside exclusive testimonials from longtime friends of the brand. The animated narrative text is illustrated with images from six decades of groundbreaking history in art, architecture, fashion, music and culture, alongside the evolution of this pioneering watch beloved by designers innovative tastemakers and influential celebrities from around the world.
Continuing the Royal Oak's unique cultural journey, Bill Prince also gives voice to what he calls the "Royal Oak Generation," a group of watch connoisseurs who came of age after the watch's launch and whose the achievements reflect the global cultural movement that inspired it. This cohort includes Kevin Hart, Bjarke Ingels, Elle Macpherson, Mark Ronson, Serena Williams and Ning Zetao, to name a few.
Details
- 292 pages
- 400 illustrations
- In English language
- Released in September 2022
- L 32 x W 38.3 x D 4.7 cm
- Hardcover in a luxury slipcase
- ISBN: 9781649800596
- 4.7kg
About the Author
Bill Prince is an award-winning journalist and an expert on luxury, culture, men's style and watchmaking. The former Deputy Editor of British GQ , Bill is currently Acting Editor in Chief of Wallpaper*. Alongside his present role, Bill writes as an expert on men's style and luxury for Daily Telegraph and is a contributor to Vanity Fair On Time . Since 2020, Bill has been an Academy member of the Grand Prix d’Horlogerie de Genève, for which he served as a Juror in 2021.
SKU:Royal Oak
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