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Book Iconic: Art, Design, Advertising, and the Automobile

Book Iconic: Art, Design, Advertising, and the Automobile

Assouline

120€
120€
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Book Iconic: Art, Design, Advertising, and the Automobile by Assouline

Description

A Ford GT with custom Gulf Oil paint, an Aston Martin DB5, Jacques Villeneuve's Formula Ford Reynard, Jaguar E-Types, Mercedes-Benz 300 SLs and a 2015 Porsche 918m. These are just some of the fabulous cars featured in Miles S. Nadal's impressive Dare to Dream Automotive Museum. With this remarkable group - which still represents only part of his overall collection - Miles acquired some of the most famous automobiles of the last century. They are carefully selected for their importance, their relevance and, above all, for their iconic essence. Each vehicle comes with an authoritative history prepared by award-winning author Ken Gross with photographs by renowned photographer Michael Furman. Each car comes to life to the point readers feel when walking through the museum.
Iconic: Art, Design, Advertising, and the Automobile not only showcases Miles' collection, but also explores what it truly means to be an icon. Interviews with renowned automotive celebrities such as Bruce Meyer, Jay Leno, Mark Trostle and Chris Bangle, explore what makes a car "iconic" - yesterday, today and tomorrow. With an essay on iconic advertising by marketing genius Chuck Porter, this book explores the relationship between the car and the world of advertising and examines how that world shapes public perception of the automobile as an object of desire. From supercars to Ferraris, from Ford to Porsche, to the latest electric cars, this book covers all the brands, eras and events important to the automotive world.
This volume examines what resonates with audiences, what it takes to become more than just a car or more than the person behind the wheel - and finally what it takes to become "iconic."

Details

  • 342 pages
  • More than 200 illustrations
  • In English language
  • Released in September 2022
  • L 25 x W 33 x D 0.91 cm
  • Hardcover with dust jacket
  • ISBN: 9781614281948
  • 2.8kg

About the Author

As an esteemed international entrepreneur, philanthropist, businessman and automobile enthusiast, Miles S. Nadal built a world-renowned classic car collection and automobile museum. The collection includes a wide selection of 130 classic, modern, iconic and unique vehicles as well as 30 unique motorcycles, spanning many different eras and brands. Its world-class collection, housed at the Dare to Dream Automotive Museum, ranges from a 1913 Baker Electric to a Mercedes-Benz 300 SL Gullwing, a BMW i8 and almost every major exotic supercar. Miles is also celebrated for his many philanthropic initiatives and entrepreneurial successes.

Ken Gross is a former executive director of the Petersen Automotive Museum in Los Angeles and judge of the Pebble Beach Concours d'Elegance for 28 years. He has been a highly respected guest curator for automobile exhibitions at fine arts museums throughout the United States. Among his many honors, he is the recipient of the Automotive Hall of Fame Distinguished Service Citation, the Ken Purdy Award, the Dean Bachelor Award, the Lorin Tryon Award and the Lee Iacocca Award. Ken lives in Virginia with his wife, Trish Serratore. He is also the author of Vintage Cars, published by Assouline.

Iconic

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