Smiley Book: 50 Years of Good News

Name: Smiley Book: 50 Years of Good News
Brand: Assouline
SKU: Smiley
Price: 60.0 EUR
Availability: InStock

Assouline

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Book Smiley: 50 Years of Good News by Assouline

Description

For the past fifty years, Smiley has served as a beacon of hope and positivity, encouraging the world to take time to smile. What started as a happiness promotion in the France Soir newspaper to draw attention to positive news has transformed into a movement that has shaped the way we share happiness and express ourselves. In the decades since the first Smiley appeared on the page, the brand has shaped musical generations, social movements and popular culture. With a feel-good philosophy at its core, Smiley has partnered with some of the world's biggest brands to bring their message to life through clothing, gifts, campaigns, emojis and other happy moments. To celebrate this joyous milestone, Smiley presents an exciting look back at their first 50 years with their new book, Smiley: 50 Years of Good News, presenting a collection of their most exciting collaborations, a look back at the moments in history that bring us gave a reason to smile, and more.

Details

200 pages
More than 200 illustrations
In English language
Released in March 2022
L 19.1 x W 27.7 x D 3 cm
Hardcover
ISBN: 9781649800312
1.4kg

About the Author

Franklin Loufrani is the president and founder of The Smiley Company. He spent more than five decades working in journalism and in leadership roles in the licensing industry. It was in 1971 that Franklin Loufrani became the first person to trademark the Smiley face. On Saturday January 1, 1972, the French newspaper France Soir published Loufrani's "good news" campaign. He used the now iconic Smiley to highlight good news in a multitude of major European newspapers. He called the design "Smiley" and launched The Smiley Company, a licensing company dedicated to spreading good news, happiness and positivity.

Nicolas Loufrani, the son of Franklin Loufrani, joined The Smiley Company in 1997 as vice president of marketing and has served as CEO since 2001. Prior to working in the family business, Nicolas had an impressive career in high sewing working with tailor Saville Row. , Ozwald Boateng. His knowledge of trends, cutting-edge design and the rapidly changing world of technology has helped revolutionize The Smiley Brand. As part of many philanthropic initiatives Nicolas has led over the years, he launched Smiley Movement in 2018, a non-profit organization managed by The Smiley Company.

Good news journalist, writer and cultural curator, Australian-born Liam Aldous is based in Ibiza, Spain. Spanish correspondent for Monocle Magazine since 2011, he also collaborates with the high-end fashion house LOEWE for which he has written books and directed films.

SKU:Smiley

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